Member-only story

How to Manipulate Your Readers’ Emotions

Paul Kix
3 min readDec 6, 2021

And get ever-more readers.

Photo by Nong Vang on Unsplash

Easily one of the best nonfiction books I read this year was Lulu Miller’s Why Fish Don’t Exist. It’s part memoir, part philosophical meditation and part historical narrative of one of the most fascinating and troubling characters in 20th Century science, David Starr Jordan, the first president of Stanford. The book amazes its readers, but what amazed me most might be a literary trick Miller pulls off halfway through the book.

It’s super-instructive because it teaches you how to help readers of your own stories feel whatever you want them, too, which is often what the protagonist is himself feeling.

Let me show you what I mean.

David Starr Jordan, first president of Stanford, spent a lot of his free time — and frankly work time — naming species of fish. He went all over the world. Found the fish. Brought them back to his lab in San Francisco. Put little bits of paper next to the fish that hadn’t been identified yet. Wrote up peer-reviewed journal articles about the new fish. Got those peer-reviewed articles published.

At one point he had, like, 10,000 slips of paper next to, like, 10,000 species of fish in his lab, almost all of them identified by Starr Jordan but not yet known to the world.This was in 1906.

Create an account to read the full story.

The author made this story available to Medium members only.
If you’re new to Medium, create a new account to read this story on us.

Already have an account? Sign in

Paul Kix
Paul Kix

Written by Paul Kix

Best-selling author of The Saboteur. Learn the 7 rules six-figure writers follow to make more money: https://paulkixnewsletter.lpages.co/seven-tips-pdf/

Responses (3)

Write a response

Thank you for this, Paul.
At first I was a bit confused. I thought it was an overt teaching point; i.e. when you write and you are trying to convey an important emotion it helps to actually write and tell yourself what you are doing. I found THAT a…

3

Thank you, Paul, for this article. You have given me ideas about how to express emotions on the page. I am in the midst of an emotional article, and this helps a great deal.

I never would have imagined that 'imagine this and that' would work. I try to creat the emotion through setting and characters and such.

Thanks for sharing