How to Manipulate Your Readers’ Emotions

And get ever-more readers.

Photo by Nong Vang on Unsplash

Easily one of the best nonfiction books I read this year was Lulu Miller’s Why Fish Don’t Exist. It’s part memoir, part philosophical meditation and part historical narrative of one of the most fascinating and troubling characters in 20th Century science, David Starr Jordan, the first president of Stanford. The book amazes its readers, but what amazed me most might…