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With every Medium story you write, value process over product

Paul Kix
3 min readJan 3, 2022

This tip I learned from smarter writers will gain you the following you dream of.

Stephen Sondheim lived this advice.

Wednesday I was talking with a friend about work. I told him how a project I’d hoped would come together quite nicely before the end of the year hadn’t, or at least hadn’t fully. The project will take time. I’ll have to keep tweaking it.

“So, it sounds like it’s a process and not a product,” he said.

“What?”

He said that in his experience creative projects aren’t really done even when they’re “done”: story published, podcast aired, script delivered. Instead each project exists on a continuum. This is the work that represents what I’m capable of now, but I will return to the ambition or idea that inspired the work in another project. And I will then improve upon what I’ve done here.

It’s all process, he said. No product is ever really produced.

“Woah,” I said.

My friend Wright Thompson once got somewhat similar advice from an editor, Jay Lovinger, a legend in longform and magazine publishing. Lovinger said the best writers are the ones who come to realize that publishing great stories is not the point. The point is to use the stories as the means to improve. The stories are vehicles to challenge yourself and…

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Paul Kix
Paul Kix

Written by Paul Kix

Best-selling author of The Saboteur. Learn the 7 rules six-figure writers follow to make more money: https://paulkixnewsletter.lpages.co/seven-tips-pdf/

Responses (6)

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This reminds me of the SpaceX/Tesla motto, "The machine that builds the machine." The product you create is an opportunity for you to refine your process. In a sense, your process is the product, just like the Tesla factory itself is the product being built.

1

The point is to use the stories as the means to improve

Yes. I console myself with this every time one of my stories fails in a competition.

50

I can't agree more, Paul. Thanks!